Amsterdam Security Expo (previously known as Safety & Security Amsterdam) is the largest professional exhibition for the security and fire-safety industry. This is where you well get into contact with an estimated 8.000 professionals and can present your product on stage to a large audience.

Top 3 reasons to exhibit at the Amsterdam Security Expo

You will meet professionals from your branch and expand your network. Reel new orders and leads in, expand the reach of your brand and tell your story to broad audience.

Meet in person

You will meet with nearly 8.000 visitors who are looking for products and services that you provide. Join top brands, such as PG Security Systems, ARAS, Keyprocessor, Dahua, Salto Honeywell, Siemens and Osec, who are already on the exhibitors list.

Get acquainted with new prospect clients and strengthen existing relationships. Especially in the digital world, face-to-face meetings are of great importance.

Sales, Orders and Leads

Sign orders on the spot, at the largest security event in the BeNelux. Nearly 80% of the visitors have decision making authority within their company, and visit with the intend to do business. Business continues after the event, with the leads that you acquire during the exhibition. Exhibitors receive a Visit Connect tool, free of charge, with which you measure your financial gain.


Contribute to a safer world by showcasing your new products, services or solutions to a target audience at the Amsterdam Security Expo. One of the main reasons to attend the event is to get an overview of the newest products and developments on the market. Put your product in the spotlight within one of the four specials, Public Safety, Cyber Security, Smart Buildings and Fire Protection Area, and distinguish your product from the competition.

Floor plan

New developments in technology are demanding a different approach towards security. This is why innovations will take a central place in this year’s exhibition. The Amsterdam Security LAB is returning, and will be expanded with a start-up lane. Changes in the professional realm of security will be addressed with the implementation of four new specials: Cybe Security, Public Safety, Smart Buildings, Fire protection Area


Check out the floor plan »

Standard rate per m2

190.00 Per m2VEBON-NOVB members

220.00Per m2Non members

All-in package

3.750.00 for 12m2VEBON-NOVB members

4.500.00 for 12m2Non members

All-inclusive packages are available for stands of 12m2 to 60m2. Please use the contact form to request more information on rates.

Contact us »

We have the expertise to help you out with anything you need in regards to exhibiting.

Nynke Lipsius

Nynke Lipsius


+31 (0)6 512 36 086